For specialists
How to present experience without big claims
A useful profile explains your practice, experience and working arrangements. It gives people a basis for choosing, rather than asking them to trust an impressive list of titles.
Make your specialism clear
Start with the disciplines and formats you actually offer: individual sessions, group practice, retreat support or a particular programme. Explain who the format is for and whether participants need previous experience.
Replace a broad promise to transform anyone’s life with a description of the process: what happens in a session, how long it lasts, where it takes place and what participants should bring. Present distinct disciplines separately so that people can find what they need.
Distinguish training from practical experience
Give the training title, provider, year and document awarded where you can substantiate them. A short introduction to a method should not be presented as a professional qualification.
Describe practical experience separately: the formats you have delivered, your responsibilities and the work you supported. If you do not know how many programmes you have delivered, do not replace the missing figure with an impressive estimate. A few specific examples are more useful than an unsupported headline claim.
Show your work respectfully
Include a recent portrait and a few photographs that show the setting and session format. Check your right to use the materials and participants’ permission where required. Do not present a staged illustration as documentary evidence of your programme.
Keep testimonials in context: identify the event, its timing and what the participant valued. One person’s experience does not promise the same outcome for every future participant.
State arrangements and boundaries
Set out location, language, duration, group size, equipment and organisational requirements. Explain how fees, rescheduling and cancellation are agreed. Where arrangements depend on the venue, make clear that they need confirmation for each programme.
Avoid promises of treatment, guaranteed personal change or universal safety. Where a practice has limitations, explain your preliminary discussion process and the boundaries of your expertise. A public profile does not replace an individual decision about a suitable format.
Offer a clear next step
Invite a written enquiry with the purpose, dates, location and participant count. Your reply can clarify expectations, suggest a suitable format and identify the details still to be agreed.
Review availability, photographs, programme descriptions and contact details regularly. A published listing does not by itself mean accreditation, a guaranteed outcome or verification of every statement. Read the specific verification status and its basis separately.